If you feel like you’ve done everything you can to expand your reach online and still not see any results, you’re not alone. Even in this digital age, many businesses still commit mistakes that are easy to overlook but can prove expensive in the long run. The good news is knowing what you’re doing wrong is half the battle, and working with a digital market agency like DNM Digital will turn your business around.
Reasons Your Digital Marketing Failed
Despite your best intentions, your efforts to leave a mark in the virtual business landscape can still fall flat if you ignore or misunderstand the basics.
1. Lack of clear goals and objectives
How else would you know if your marketing is working if you don’t have a specific target? It’s crucial to know what you’re aiming for with the strategies you implement.
- Do you want to boost brand awareness, sales, leads or all of the above?
- Setting vague targets will not help your cause.
- Goals that aren’t SMART (Specific, Measurable, Achievable, Relevant, and Time-based) are rarely measurable and achievable.
2. Targeting the wrong audience
You’re wasting serious time and money if your marketing efforts don’t reach the right people.
- Know your target audience, which platforms they use, and what problems they want solved.
- Understand that strategies vary from one business to another. Digital marketing for health brands differs from that for finance or retail companies.
- Never launch a campaign without building a persona based on your ideal customer’s needs, habits, and interests.
3. Inconsistent branding
It’s difficult to establish trust between you and your clients if your branding confuses them. When your brand message, visuals, or tone is unclear, you’re not doing your business any favours.
- Ensure consistency in every aspect of your business, from the website to the email addresses.
- Branch recognition can’t be achieved with inconsistency.
4. Taking mobile users for granted
If you’ve yet to optimise your website for mobile, you’re missing out. HUGE.
- Nearly everyone uses their phones, and most likely, your customers.
- If your website isn’t mobile-friendly or responsive, visitors will abandon it.
- SEO strategies will suffer from a bad user experience.
5. Limiting social media reach
If you’re only using one social network, you could be missing out, especially with a diverse demographic.
- Facebook is huge and popular, but your target market may not be using it. It’s a mistake to focus on just one social network or use all of them at the same time.
- Go back to knowing your audience and their social activities, then use the correct platform.
- Post content regularly and engage with your audience. A platform’s algorithm often favours content that gets likes, shares, and comments.
- Take advantage of paid ads and promotions as a way to expand your following.
Above all, make sure you have strong and effective SEO strategies. Use insights and analytics to identify what you can do to reach the first page of search engine results and appear in the first 10 results. Work with DNM Digital to overhaul or fine-tune your digital marketing and ensure business success.
